Press:

Print Solutions Magazine
“Helping Print Providers See the Light” by LaShell Stratton

Rods and Cones assists clients with their workflow and color management needs.
“Print providers hate to hear clients complain that the brochure or postcard they proofed online looks nothing like the printed product delivered to the office. “The red in a headline is too dark,” the client says. The skin tones of the smiling models seem just a little too blue. After all that time spent tweaking the color quality, the customer is unhappy with the final product.

The principals at Rods and Cones say there is a way to fix this problem, but the answer isn’t as simple as buying color management software. It’s buying the right software for your system and organizing your print workflow for optimal results. For the past 10 years, the Santa Cruz, Calif. consultants have analyzed the color management needs of print distributors and manufacturers, advertising firms, photography studios, corporations and government agencies, and have developed efficient digital workflow solutions that save labor hours.”

>> read the full story on Print Solutions Magazine website