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Digital publishing made simple with Rods and Cones

Print & Digital: the perfect couple

In 2013, we proudly introduced a new division at Rods and Cones that offers solutions at the intersection of print and digital. We currently offer two unique solutions that help our clients who want to enhance their print-based media with digital technologies: Interactive Print and Digital Publishing.

Interactive Print

This technology allows printers and brand managers to code packages, labels, POS, virtually any printed piece that, when scanned, offers rich content like videos, photos, e-commerce, websites, games, or additional product information.
Image watermarking, the evolution of encoded scanning technology, allows convenient access to this additional content by simply scanning the printed piece with the camera of a smart device. Watermarking images, which is invisible, gives us an elegant path to linked digital content.

At Rods and Cones we keep our ear to the ground to bring you the best innovations in print technology. The ability to seamlessly integrate printed communications with digital content makes interactive print the most exciting innovation in recent years. Versatile and easy to use, the applications of interactive print are limited only by our imagination!

Rods and Cones with Linkz

We are excited to announce our partnership with Linkz, a U.K.-based Interactive Print solutions provider. Linkz provides a content management portal that puts Interactive Print in the palm of your hand. With an easy to use platform, Linkz delivers a host of features that give you total control over your IP project, allowing you to focus on the important stuff.

With the click of a button, you can order watermarked images, set their payoff (digitally delivered content), and even change image payoffs, allowing you full control of your watermarks, including those already in circulation. For less experienced designers, the handy microsite builder tool allows you to build and host microsites that showcase your brand or product, giving you the power to create beautiful digital content to accompany your printed media without needing to know HTML or CSS programming. Finally, Linkz’ backend analytics system provides you with valuable data from each scan, helping you to better understand and reach your audience. Location data also provides a powerful brand protection tool as you can track the movement of your product every time it is scanned along your supply chain.

With all of these features and more, Linkz makes this exciting new technology accessible to all.

Rods and Cones with Linkz

We are excited to announce our partnership with Linkz, a U.K.-based Interactive Print solutions provider. Linkz provides a content management portal that puts Interactive Print in the palm of your hand. With an easy to use platform, Linkz delivers a host of features that give you total control over your IP project, allowing you to focus on the important stuff.

With the click of a button, you can order watermarked images, set their payoff (digitally delivered content), and even change image payoffs, allowing you full control of your watermarks, including those already in circulation. For less experienced designers, the handy microsite builder tool allows you to build and host microsites that showcase your brand or product, giving you the power to create beautiful digital content to accompany your printed media without needing to know HTML or CSS programming. Finally, Linkz’ backend analytics system provides you with valuable data from each scan, helping you to better understand and reach your audience. Location data also provides a powerful brand protection tool as you can track the movement of your product every time it is scanned along your supply chain.

With all of these features and more, Linkz makes this exciting new technology accessible to all.

Services

Interactive print is a versatile technology that can be scaled to fit the scope of any project. A number of service levels are available to ensure that any user, from small business to freelancer to large brand, is able to employ interactive print at their intended scale.

One Time Use

This entry level package allows you a single use trial of Interactive Print. For a flat rate you will receive a single watermarked image, to be printed and reproduced at your convenience. The image will be linked to content you supply. For richer content, we will develop a microsite for you, using content you provide. Every week, for a month, we will deliver a usage report.

This option is great for lower budget projects or for those who wish to test the market before engaging in a fully developed campaign.

Mange Your Own Solution

This package includes an annual subscription to the Linkz portal. We provide training and support but leave the management of the portal to you. The portal comes with the full suite of Linkz features including the creation of watermarked images and microsites, and access to analytics.

Perfect for brands, businesses, or individuals with in-house designers, or existing branding or content. This package will allow you to implement Interactive Print at a large scale or as part of an ongoing campaign.

This package includes an annual subscription to the Linkz portal. We provide training and support but leave the management of the portal to you. The portal comes with the full suite of Linkz features including the creation of watermarked images and microsites, and access to analytics.

Perfect for brands, businesses, or individuals with in-house designers, or existing branding or content. This package will allow you to implement Interactive Print at a large scale or as part of an ongoing campaign.

Full Service

This package includes an annual subscription to the Linkz portal, training and support, as well as personal assistance with campaign strategy, content design, and portal management. The solution offers end-to-end services, from concept to implementation and analytics, and is perfect for businesses requiring full creative services.

Case Studies and Demonstration

Case Studies and Demonstration

To request a presentation, more information, or a demo, please contact:
Erica Aitken
info@rodsandcones.com (831) 421-0131

Digital Publishing

We chose a solution that does not require development, just what you already use in the graphic and printing industries, InDesign. InDesign is the starting point of interactive content published to tablets and smart phones.

Whether you’re looking for a simple, cost-effective solution, or one chock full of interactive content, let us know how we can help.

A richly interactive publication

Create a digital publication using the client’s InDesign files and InDesign’s sophisticated interactive tools. We do this with Twixl Publisher, a plug-in for InDesign that will enable interactivity and build and app. Twixl supports iOS, Android, and Kindle.

This is a great solution for print magazine publishers who want to enhance their content with rich media. It requires expert knowledge of InDesign.
Pricing is moderate compared to Adobe DPS and other solutions. Twixl offers yearly subscriptions of different configurations.

DigPub Option 2 example

The best way to show off is to show off by example

We created our digital magazine with Twixl Publisher. We no longer publish Out of Chaos but our issues are available either through the app stores or as a web viewer. We designed with InDesign, using interactive tools and publishing through Twixl, to our portal and then to the app stores. The process is simple and affordable.

All Out of Chaos web reader issues:

For prices and options, contact:
Erica Aitken
info@rodsandcones.com (831) 421-0131

Digital publishing services

RELY ON US TO:

  • Help choose the right solution
  • Give a good understanding of the process
  • Provide comprehensive cost estimate

TRAINING

  • We provide training in the use of the software
  • On how to use InDesign’s interactive tools
  • How to publish to tablets (the long and arduous process of submitting an app to Apple)

SERVICES

  • Graphic services including design, and interactive design, editorial imagery
  • Production of rich media
  • Editing

What is involved and how to start

Converting print to digital has the advantage of a complete preliminary design, and is probably already converted to PDF.

You begin with a meeting with your client. They have hired you to take their print content and convert it to an interactive digital version. The type of piece determines whether you’re building a single- or multi-issue app. An annual report, informational brochure, invitation, ads, and other one-time pieces are single-issue apps. They are simpler to manage because they don’t require hosting services. Multi-issue apps like magazines, catalogs, and other publications whose content is regularly refreshed, require the purchase of an app which is basically a container. Every issue is stored in the app. Simpler requests are flipbooks with linked content, URLs and e-mail addresses, or a print to web version.

In addition to standard links like email and URLs, your client may want to spice his content with rich media. We are here to help you get them what they want, from slideshows, audio and video, games, social media, and many other features. Some are done automatically in the Yudu portal, some require gathering elements, like slideshows and movies, and some will require html code.

Nothing’s off the table. Cost is always per page and invoiced only when the page is published.

Give us a call and let’s get you started.

Contact Erica Aitken
info@rodsandcones.com  (831) 421-0131