About color management

The best way to look at a workflow is to consider every step of the way, from initial image to screen to desktop printer to prepress and production and to press. It’s a long road with specific areas of expertise along the way. No matter where you are in the chain, you would get an overall understanding of the whole process with deeper knowledge of your specific area. Here’s a sample workflow:

Whether you’re a photographer, an artist, a designer, a retoucher, a production artist, a prepress operator, a printer, there’s a lot to find out. Photographers, for instance, grapple with whether to shoot in RAW format and whether to deliver RGB or CMYK files. How much retouching should they do? What’s the best way to communicate with the client? Ad agencies have always juggled fast and high volume printing with color accuracy. Is there a machine somewhere that will give them predictable color fast? Printers look for standards that will allow them to match a proof to their press, and a press to another press. Should they move to G7?

With evolving technology comes an endless supply of new questions. In our commitment to provide the best possible solution, we test RIPs, new software, papers, printers. If you’re curious about a specific RIP or printer, please give us a call.

Rods and Cones, Inc.
We know and understand every step of a workflow.

The complexities of the graphic environment offer challenges that make our job fun. We have explored every aspect of every piece of a chain and we make sure to stay ahead of the technology curve. We design complete workflows, and bracketed environments. We work for organizations of hundreds and also for a team of one.

Contact Rods and Cones, Inc. at 831-421-0131.