When I started Rods and Cones with Erica twenty-five years ago, ColorSync was two years old and we were waiting for Photoshop 3. It’s been amazing to be among the first to bring color management to photographers, designers, brand owners and catalogs. And I am grateful for the many who trusted us with their critical color. But all good things come to an end and, after the dizzy years of Covid, the reshuffling of work habits, and after taking the measure of my years of learning, I’ve taken on a new role with Apple.
Today, I’d like to welcome you to the new Rods and Cones, refreshed and, as ever, innovative and technically strong. Browse through the new website to find out more about the company’s area of expertise, their technicians, and their reach. The company is vibrant. Erica, president of Rods and Cones and a wonderful business partner, has built the Dream Team of Color Management. Contact her. Ask questions. The Team is at your service and, while I pursue my new venture, I am happy to know that Rods and Cones is in good hands.
Rods and Cones gathers the best technicians to offer state-of-the art workflow solutions. Call us to discuss how to automate repetitive tasks in a color managed environment.
Today’s workflows are seldom simple and often require broad technical expertise. At Rods and Cones, we surround ourselves with the best in the country both in color management and automation. We provide consistency, accuracy, predictability, and efficiency.
We believe that solutions are meant to be discovered, one at a time, as unique puzzles. Of course, we use our 25 years of expertise and the every growing tools available to us. But most environments present unique challenges, keeping you current and us on our toes.
At Rods and Cones, we challenge ourselves all the time! Like the M&M project. We picked three M&Ms and built packaging around their respective color. The project was difficult because we printed on different substrates and different presses. And, sure of our results and oblivious to ridicule, we set out to talk about it dressed as M&Ms!
We printed a card, half on an inkjet printer, half on an offset press. The match was perfect. We printed the same image on several different substrates to achieve a match in spite of the variations in the papers. All this to see if we could and because it was interesting.
We did not succeed at everything we explored. Our award-winning magazine, Out of Chaos, lasted 4 years. We ventured into a digital publishing solution and eventually fell heads over heels for a print to digital solution. We wrote a comprehensive book about the impact of the graphic and printing industries on the environment. A digital book full of Flash files, published just three weeks before the first iPad was launched!
Today, we stick to what we know, color and automation, and that’s where we dig to get the best outcome possible for each of our clients.
If trust is based on can-do, experience and years of service, then call Rods and Cones. Twenty-six years in business, from the infancy of color management to today’s sophisticated systems, we have helped hundreds of companies, photographers, and printers find the most effective solutions for color and the simplest most productive ways to work.
The print industry is brimming with technical jargon. Download this glossary of industry terms, gathered and defined by Kevin O’Connor. With this primer, he gave us a common language and we use it every day to build our workflows.
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