Contact us

HomeContact us

Rods and Cones

We are solutions providers, we analyze workflows, evaluate technology, interview staff, understand goals, and present a report complete with ROI, technology and workflow recommendations, and an implementation strategy. We are brand-agnostic and familiar with most DAMs, proofing systems, RIPs, and automation tools. Our workflows always present a compelling ROI.

Meet the Founders

Co-founder and President

As a production manager and a designer, Erica was mortified that she could never properly explain (bad) colors to her customers. A bit of reading, a talk with Son, and a few seminars convinced her that she would better serve her fellow designers by starting a business that would bring beautiful, predictable and accurate proofs. The rest, since the beginning of Rods and Cones in 1996, is history. She is the publisher and designer of Out of Chaos magazine.


Co-founder - Technical Officer

Son Do co-founded Rods and Cones, Inc., in 1996. He provides technical expertise and insight on color management and its integration into a digital workflow. His years spent in the trenches of color management’s emerging technologies have given him exposure to most color management products, in most industries, including design and advertising, prepress, printing, and digital photography. He is an accredited Adobe instructor and conducts training in Adobe CS5, QuarkXpress and other related applications. He has spoken at Seybold, Photo Plus East, and the GATF Color Conference among others. He holds a BS in Bioengineering from the UC Berkeley and worked as researcher at Genentech, Inc. He is a regular contributor to Out of Chaos magazine.


501 Mission Street, Suite 9
Santa Cruz, CA 95060

Contact Erica Aitken
(831) 421-0131

Leave us a message

[ninja_form id=”9″]