Print & Digital: the perfect couple
In 2013, we proudly introduced a new division at Rods and Cones entirely to facilitate an introduction in the sometimes baffling world of digital publishing.
We chose a solution that does not require development, just what you already use in the graphic and printing industries, InDesign. InDesign is the starting point of interactive content published to tablets and smart phones.
Whether you’re looking for a simple, cost-effective solution, or one chock full of interactive content, let us know how we can help.
A richly interactive publication
Create a digital publication using the client’s InDesign files and InDesign’s sophisticated interactive tools. We do this with Twixl Publisher, a plug-in for InDesign that will enable interactivity and build and app. Twixl supports iOS, Android, and Kindle.
This is a great solution for print magazine publishers who want to enhance their content with rich media. It requires expert knowledge of InDesign.
Pricing is moderate compared to Adobe DPS and other solutions. Twixl offers yearly subscriptions of different configurations.
Print to digital: how to get a piece of that pie.
Historically, assuming you can call a span of five years history, printers have not been considered a source for digital publishing. Rather, the meteoric rise of tablets and smart phones, and the adoption of tablets in business, worry printers because digital may one day replace paper and printers. We hear it all the time, print is dead. Of course, that will never be but it is undeniable that print is changing, and we have to change with it.
A natural addition for printers is to offer their clients an interactive version of the piece they just printed. More and more content creators are shopping for resources to create digital and print versions of their work, and they turn to agencies that specialize in publishing content to apps. Why not be that agency? With a ready-made client base and content, what can be more natural?
The best way to show off is to show off by example
We created our digital magazine with Twixl Publisher. We no longer publish Out of Chaos but our issues are available either through the app stores or as a web viewer. We designed with InDesign, using interactive tools and publishing through Twixl, to our portal and then to the app stores. The process is simple and affordable.
Digital publishing services
What is involved and how to start
Converting print to digital has the advantage of a complete preliminary design, and is probably already converted to PDF.
You begin with a meeting with your client. They have hired you to take their print content and convert it to an interactive digital version. The type of piece determines whether you’re building a single- or multi-issue app. An annual report, informational brochure, invitation, ads, and other one-time pieces are single-issue apps. They are simpler to manage because they don’t require hosting services. Multi-issue apps like magazines, catalogs, and other publications whose content is regularly refreshed, require the purchase of an app which is basically a container. Every issue is stored in the app. Simpler requests are flipbooks with linked content, URLs and e-mail addresses, or a print to web version.
In addition to standard links like email and URLs, your client may want to spice his content with rich media. We are here to help you get them what they want, from slideshows, audio and video, games, social media, and many other features. Some are done automatically in the Yudu portal, some require gathering elements, like slideshows and movies, and some will require html code.
Nothing’s off the table. Cost is always per page and invoiced only when the page is published.
Give us a call and let’s get you started.
- Help choose the right solution
- Give a good understanding of the process
- Provide comprehensive cost estimate
- We provide training in the use of the software
- On how to use InDesign’s interactive tools
- How to publish to tablets (the long and arduous process of submitting an app to Apple)
- Graphic services including design, and interactive design, editorial imagery
- Production of rich media