Erica Aitken

As a production manager and a designer, Erica was mortified that she could never properly explain (bad) colors to her customers. A bit of reading, a talk with Son, and a few seminars convinced her that she would better serve her fellow designers by starting a business that would bring beautiful, predictable and accurate proofs.

The rest, since the beginning of Rods and Cones in 1996, is history.

She is the publisher and designer of Out of Chaos magazine.