Son Do co-founded Rods and Cones, Inc., in 1996. He provides technical expertise and insight on color management and its integration into a digital workflow. His years spent in the trenches of color management’s emerging technologies have given him exposure to most color management products, in most industries, including design and advertising, prepress, printing, and digital photography. He is an accredited Adobe instructor and conducts training in Adobe CS5, QuarkXpress and other related applications. He has spoken at Seybold, Photo Plus East, and the GATF Color Conference among others. He holds a BS in Bioengineering from the UC Berkeley and worked as researcher at Genentech, Inc.
He is a regular contributor to Out of Chaos magazine.